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GIIP Activity Reports 1999
December 1999
November 1999
October 1999
September 1999
August 1999
July 1999
June 1999
May 1999
April 1999
March 1999
February 1999
January 1999
December 1999
Best Practices Presentation
Delivered at first Best Practices full day workshop in Boston, MA. Packets with
additional NIA information handed out to all seminar attendees.
GIIP Supporter Ad
Revised to reflect the addition of three new GIIP program supporters.
November 1999
GIIP Ad
Revised ad to address current supporters and advertised in the November
issue of Insulation Outlook Magazine
Greater Philadelphia Plant Engineering Show
NIA in a tabletop booth at the regional plant engineering show.
Market Research
Discussed status of proposals, and options provided by research firm and decided
to solicit additional input from another agency. Provided guidance on revised proposal which will be shared with committee during Committee Days Meeting.
Best Practices Presentation Unveiled
M. Wildman to deliver presentation during Committee Days. Made a decision to
offer program to membership. Created informational flyers to sell the presentation during Committee Days.
October 1999
Literature Advertising
Advertising of the "Power" brochure in the Fall Technical Library of "The News"
Energy Appraisal Program
Based on extensive comments by the task force, provided second working draft of the Energy Appraisal Program manual. Each task force member received an actual manual for review.
Best Practices Presentation
Developed script and PowerPoint presentation for use as a Best Practices
(Steam Challenge) presentation on the benefits of insulation.
H.B. Fuller Case Study
Published in Insulation Outlook. Reprints ordered and are now available
for distribution.
September 1999
GIIP Conference Call - 9/7
Article
Drafted copy for the Energy Appraisal article which appeared in the September issue of Insulation Outlook magazine.
IETC 2000
Developed abstract on the Energy Appraisal program and submitted it to IETC 2000 for consideration
Outreach
GIIP presentation given at WIA by D. Skelly
GIIP presentation given at TIAC by M. Wildman
New GIIP Supporter Ad
Created a new double page ad to recognize 99-2000 GIIP supporters. It will
be first seen in the new NIA Membership Directory.
Potential Pledge Supporter List
Sent list of potential new supporters to GIIP Steering Committee for follow-up.
August 1999
GIIP Power Page
Wrote copy for the August issue of Insulation Outlook magazine.
Energy Appraisal Program
Provided first working draft of the Energy Appraisal Program Manual.
Outreach
Presentation made at SEICA by K. Leonard
Industry Survey
Finalized the numbers on the industry survey project. Decision was made to
hold information until full discussion could be held by GIIP and the Marketing
Outreach committee on how to put numbers into context.
July 1999
Literature Advertising
Advertised availability of the "Power of Insulation" brochure in the Summer
1999 Literature Focus section of The News.
Outreach
Revised/updated the GIIP 'Year-2' presentation for delivery at regional meetings.
Energy Appraisal Program
Spent 2 days in Houston, TX with Energy Appraisal Task Force putting together
elements of the program, performing a walk-through and collecting materials for
the program manual.
Target Audience RFP
Reviewed individual proposals from three research firms, worked with task force
in fine tuning proposal from firm selected.
June 1999
GIIP Meeting
Alexandria, VA
6/1/99
Tip on Card
Developed an NIA tip on card to compliment brochures and other related material
being sent from NIA.
Literature Handling
Hired the Hibbert Group to help NIA manage their growing literature inventory needs.
Case Study Rewrite
Rewrote Great Lakes Steel PR Story for use in additional trade publications.
Awaiting photography approval from C. Thompson.
Developed and Finalized Target Audience RFP
Worked with Marketing Outreach Committee task group to define the research
needed, develop a list of proposed research firms and get proposals out for review.
Energy Appraisal Outline
In order to get the project moving on task, developed a detailed project work
schedule and time line.
New GIIP Supporter Recruitment Letter
Mailed out recruitment letter to all 1999 Convention attendees who were not
currently supporting GIIP.
May 1999
Power Page
Status report reported in the May issue of Insulation Outlook
Press Release
Press release entitled: William Pitkin Named Chairman of U.S. DOE
Steam Challenge Program mailed to trade media and allied associations.
Market Research Project Begins
GIIP Marketing/Outreach committee is working on a proposal to have
independent marketing research conducted to help the committee understand
the relative importance of insulation to our key audiences, the level of knowledge and benefits of insulated systems and the information needs and preferred methods of communicating among the target audiences. Proposal written and sent out for bid.
Tradeshow Research
GIIP Marketing/Outreach committee is interested in attending smaller, tabletop
conferences once the 3E Plus and the NIA website is up and running. A list
of fall conferences has been developed. The committee will select two or three
conferences based upon target audience and cost.
H.B. Fuller Case Study
Finalized the H.B. Fuller case study. Application was used as a 'dry run' of sorts for the Energy Appraisal Program. Application was written up and a paper was delivered at the 1999 IETC Conference. The article is scheduled to appear in the September issue of Insulation Outlook.
Power of Insulation Brochure
Brochure was advertised in the Energy Systems Technical Library
Outreach
NIA agrees to participate in a series of six Steam Challenge seminars.
Presentation outline developed and submitted to Steam Challenge.
Press Coverage
- MICA Messenger-Pitkin/Steam Challenge Release
- SNIPS-NIA Power of Insulation Brochure available
- Plant and Process Solutions-NIA Power of Insulation Brochure available
April 1999
GIIP Marketing/Outreach Subcommittee Meeting (4/7/99)
Develop Supporter Survey
Survey was developed and handed out during the San Antonio
convention to help GIIP assess the progress of the program to date
and to solicit ideas for future program work.
Convention Presentations
"Putting the Power of Insulation To Work" presentation delivered by GIIP chairperson K. Leonard.
"Powerful Tools" roundtable discussion facilitated by M. Wildman and J. Getgood addressed the current informational tools that NIA has to offer and how to incorporate them into day-to-day business.
"Energy Appraisal" roundtable discussion facilitated by B. Wallick, B. Brayman and G. Frye. Session focused on the methodology and then was used as a forum to solicit input on the benefit and future use of such a program.
GIIP Supporter Posters to highlight supporters during convention
Power of Insulation brochures
100 free brochures made available to GIIP supporters
25 free brochures made available to all NIA members
1 brochure sent to each Insulation Outlook subscriber
Outreach
B. Pitkin named Chairman of U.S. DOE Steam Challenge
Press Coverage
- SWICA Newsletter - NIA Presents Energy Savings Award
- SWICA Newsletter - New Power of Insulation brochure available
- Plant Services-NIA Honors Bethlehem Steel
- Walls & Ceilings-New Power of Insulation Brochure available
- MICA Messenger-NIA Honors Bethlehem Steel
March 1999
GIIP Conference Calls (March 3, March 24)
Energy Appraisal Project Conference Call
GIIP Budget for 1999-2000
Great Lakes Steel
"Steel Plant Gets Energy Tune Up with Aid of Insulation Analysis"
Application story featuring 3I Supply and Great Lakes Steel is written and approved for publication. Scheduled to appear in the April issue of Insulation Outlook and will be sent to full media list in May.
WIA Vendor Showcase
"Putting the Power of Insulation to Work" booth goes to WIA.
Additional 15 Power decals were featured at GIIP supporter booths.
Power of Insulation Brochure
20,000 copies of a modified Power of Insulation Brochure printed.
Membership/Brochure Availability
Letters sent to GIIP supporters, NIA members and Insulation Outlook Subscribers
with copies of the new brochure and offers of free brochures for their own use.
GIIP Supporter Ad
Updated version featuring 4 additional supporters in March issue of Insulation Outlook
Power Page
Status report featured in March issue of Insulation Outlook
Convention Preparation
- Creating all materials for Main Tent Session
- Creating all materials/outlines for "Powerful Tools" Roundtable Session
- Creating all materials/outlines for "Energy Appraisal" Roundtable session
Mouse Pads
Provided NIA convention attendees with a mousepad to begin promoting
the use of the revised NIA website.
Video of Harold Farnsworth promoting GIIP Program
February 1999
GIIP Meeting in Houston, TX
GIIP Marketing Outreach Meeting in Baltimore, MD
New Table Top Display
GIIP creates new display for use at upcoming outreach functions.
Power Logo Decals
Laminated 10" round decals with booth attachment kit are made available for GIIP supporters attending tradeshows. Twenty four were handed out and featured at the SWICA show.
New "Power" Tradeshow Bags
Plastic literature bags designed and purchased for use at SWICA, WIA and
future outreach functions
SWICA Conference (February 3, 1999 - Houston, TX)
GIIP attends SWICA exhibit with new booth
DOE/OIT Expo (February 7-9, 1999 - Washington DC)
NIA joins Alliance to Save Energy in their booth held at the 3rd Annual
Industrial Energy Expo sponsored by the Department of Energy's Office of Industrial Technology. NIA's brochures are prominently featured.
NIA First Annual Industrial Energy Savings Award
NIA presents the first Industrial Energy Savings Award to Bethlehem Steel Corporation. Presentation is made by B. Pitkin during DOE/OIT expo in Washington DC. Presentation is video-taped and photographed.
Press Release
New "Power of Insulation Brochure" Highlights Major Benefits of Commercial and Industrial Insulation. Mailed to trade media and allied associations. Each release contained and color photo and copy of the brochure.
Press Release
NIA Honors Bethlehem Steel for Its Energy Conservation Efforts.
Mailed to trade media and allied associations. Extra copies sent to Bethlehem Steel and to the Department of Energy for their own press coverage.
Website Support
"All About Insulation" - section on the current website that needed a complete rewrite. Section was re-written and updated with the support of the NIA TIC Committee.
Insulation Outlook Reprints
The first set of reprints from various past issues of OUTLOOK are made available to the membership.
January 1999
Energy Appraisal Task Force Conference Call
New Brochure
NIA's Power of Insulation brochure is completed.
Copies went with members to the ASHRAE show. Remaining to be held for
outreach events and media relations
GIIP Supporter Update
Supporters mailed new brochure with offer for 25 free of charge.
GIIP Power Page
January issue of Insulation Outlook
NIA Participates in Steam Challenge Reorganization
- B. Pitkin becomes member of Steam Challenge Steering and Operating Committee.
- M. Wildman volunteers to represent NIA on the Marketing committees.
- B. Brayman will be supporting NIA's interests on the new Steam Challenge's
Technical Information subcommittee.
Industry Measurement Survey
Approximately 70 surveys were mailed from Industry Insights to manufacturers of insulation and accessories. The goal is to assess our industry's size and worth.
We're asking that companies return the survey by March 1, 1999.
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